Hat care · Six practical steps

Felt Hat Care in Six Steps: Gentle Brushing, Air Drying and Smart Storage

Dust and rain do not call for harsh scrubbing or hot air. Akubra and Stetson explain how to brush shaped felt, let it dry naturally and store it without flattening the brim.

4 min read2026-10-26

Original Henri Henri tutorial demonstrating how to brush a felt hat gently

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OriginalAkubra's official instructions on brushing and air dryingAkubra

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01

What you need

Exact material and maker instructions
Soft hat brush
Shaded ventilated drying area
Clean surface or hat box

02

How to

1. Read the inner label to identify the felt and the maker's care advice. Do not apply felt-hat instructions indiscriminately to straw or machine-washable fabric hats.
2. Remove dry loose dust with a soft hat brush. Akubra and Stetson both specify counterclockwise brushing for their felt hats, following the nap of the material.
3. Avoid hard scrubbing or immersing the hat in detergent for a mark. Start gently and check the maker's method or consult a professional for oil stains, color changes or stubborn spots.
4. If caught in the rain, gently shake off excess water and air dry. Stetson says its leather sweatband may be turned down to dry; check construction before doing this on another brand.
5. Keep the damp hat away from radiators, hair dryers and direct sun. High heat can shrink the sweatband and distort the felt, so allow natural drying in a ventilated area.
6. Once fully dry, brush off remaining dust before storage. Akubra and Stetson advise storing their structured felt hats upside down on the crown on a clean surface or in a hat box to protect the brim.

One more tip

These steps primarily apply to structured felt hats. Straw, fabric and specialty-coated hats may require different care. Do not use abrasive paper or strong cleaning agents unless the exact maker explicitly recommends them.

Sources and media

OriginalStetson's felt-hat drying and storage FAQStetson

OriginalHelen Kaminski's official wool felt care illustrations and precautionsHelen Kaminski

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